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Digital & Social Media

Digital & Social Media

Our online magazine features insights from the worlds of communications, marketing and media.

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Chevrolet: #TechnologyAndStuff

A nationally televised post-game presentation went off track – but Chevy was able to find a path for talking about its #TechnologyAndStuff.

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The Authenticity Gap is a methodology to help companies understand and pro-actively manage the gap between audiences’ expectations and actual experiences with a company or brand.

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