Fleishman-Hillard Announces Broad Initiatives to Build on “A Transformation of Our Industry”
ST. LOUIS, Jan. 30, 2007 – Fleishman-Hillard today announced a realignment of its management structure to strengthen the delivery of best practices and communications consulting to clients, increase thought leadership in digital communications, and position the firm for further growth.
“We are fortunate to have a deep pool of experienced managers,” Dave Senay, president and CEO, said. “These moves reflect the growing globalization of our business and the transformation of our industry around integrated communications and mass customization, with digital communications as a catalyst. These new assignments recognize the broad abilities and achievements of many individuals, and position them to contribute more to our clients and our organization.
“We are particularly excited about expanding our global consulting business, launched with Peter Verrengia as managing partner in 2005, and new global responsibilities in digital integration and the expansion of BlueCurrent for David Wickenden and Janise Murphy, respectively,” Senay said. “In addition, several senior managers are stepping up to more operating responsibility, Ruth Kim will join FH as the firm’s first general counsel and Jonella Donius has been named the first chief information officer.” All appointments are effective immediately except Kim, who will join the firm February 20.
Communications Consulting Worldwide
Peter Verrengia, who has been regional president for the firm’s East region and managing partner of Communications Consulting Worldwide (CCW), has been named president of CCW, the multidisciplinary global consulting business within Fleishman Hillard. “Under Peter’s leadership, CCW has grown impressively by providing the highest-level of communications consulting to clients worldwide,” Senay said. “Having Peter concentrate on CCW will only accelerate its growth, helping to attract top talent and new agency partners in a host of traditional public relations areas and adjacent industries.”
At the heart of CCW is a diagnostic and predictive system that is fast becoming the leading-edge standard in the valuation of reputation, and the measurement of communications impact on business outcomes, the company said. “There is really nothing close to this in our industry,” Senay said. “Its highly accountable and predictive approach enables CCW to provide maximum-impact counsel to senior executives who need to build and protect the value of their organizations’ reputation.” CCW is a global operating unit of Fleishman-Hillard, and Verrengia continues as a member of the Office of The Chairman and reports to Senay.
New Operating Responsibilities
Senay also announced expanded operating responsibilities for a number of individuals:
- Curt Kundred, regional president for the West region, has also assumed Verrengia’s responsibilities for the East region, which includes the Fleishman-Hillard operations in New York City, Boston, and now Cleveland. Kundred also assumes responsibility as regional president for the Fleishman-Hillard operations in Canada, working with regional directors Linda Smith and Michael von Herff. Kundred will report to Senay.
- Lynne Anne Davis, regional director for Asia Pacific, has become regional president for the region, including the company’s expansion in India. Davis will continue to report to Bill Anderson, vice chairman for operations.
- Kevin Bell, regional director for London, Edinburgh, and South Africa, has become regional president for the UK, Africa, and the Middle East. Bell will report to Senay.
- John Saunders, regional director of Ireland and continental Europe, has become regional president of those regions as well as for Fleishman-Hillard’s expansion in Moscow and Eurasia. Saunders will report to Senay.
- Guillaume Herbette, chief operating officer for Europe, the Middle East, and Africa, has been named to the new position of managing director of global standards. He will work closely with vice chairmen Kurt Wehrsten and Bill Anderson in their focus on worldwide operations.
- Rissig Licha, regional director for Latin America, has been named regional president for Latin America. He will continue to report to Paul Johnson, vice chairman for strategic growth and president of global public affairs.
- Martha Boudreau has been named regional director for Fleishman-Hillard Washington, D.C., and the VOX Global Mandate public affairs business. She will continue to report to Johnson.
- Nancy Seliger has been appointed regional director for all Fleishman-Hillard operations in New York City and Boston. Seliger will report to Kundred.
- Susan Veidt has been named regional director for Fleishman-Hillard offices in St. Louis, Chicago, Kansas City, and Minneapolis/St. Paul. Veidt will report to Senay.
- Kelly McGinnis, who was general manager of Fleishman-Hillard San Francisco, has taken on a significant client service role for the firm. Steve Astle and Kristen Lark have been named general manager and deputy general manager, respectively, of Fleishman-Hillard San Francisco, reporting to Kundred.
Strategic Global Assignments
- David Wickenden has been assigned to the newly created post of managing director, digital integration. In this role he assumes the additional responsibilities of driving the global integration of interactive strategy and services throughout the company. He will report to the Office of the Chairman in this capacity.
- Janise Murphy, regional president for the Southwest region has taken on active responsibility for global expansion of BlueCurrent. The specialty marketing firm currently operates in Dallas, New York, and Tokyo. Key expansion areas include major markets in the U.S., Latin America, Europe, and Asia Pacific. Murphy will report to Senay.
- Jonella Donius, who is currently responsible for business application systems and knowledge management, has been named chief information officer. This new position enhances efficiency by combining the firm’s IT infrastructure staff with the applications development and knowledge management teams. Donius will continue reporting to Fred Rohlfing, chief financial officer.
- Ruth Kim will join Fleishman-Hillard in February as senior vice president, partner, and general counsel. Kim was general counsel, vice president, and secretary of Valitas Health Services, Inc., and has worked in private practice with Gallop, Johnson and Neuman and other St. Louis-based law firms. She is a graduate of Amherst College and the Washington University School of Law. Kim will report to Rohlfing.
Fleishman-Hillard Inc., one of the world’s leading public relations firms, has built its reputation by using strategic communications to deliver what its clients value most: meaningful, positive, and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity, and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia, Latin America, Australia, and South Africa through its 80 owned offices. For more information, visit the Fleishman-Hillard Web site at www.fleishman.com.
Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.