MOSCOW, December 11, 2007 — Fleishman-Hillard has expanded its presence in Russia by forming a joint venture with leading Russian public relations agency Vanguard PR.
The new company, Fleishman-Hillard Vanguard, will uniquely combine the international expertise of Fleishman-Hillard and the local experience and market knowledge of Vanguard PR.
Since 2005, Fleishman-Hillard and Vanguard PR have collaborated successfully on several healthcare, technology, and corporate communications programs. This newly formalized alliance will leverage the agencies’ combined resources (more than 40 people), experience, relationships, and abilities to better serve clients and accelerate growth in quickly developing markets of the Russian Federation and other countries, such as Ukraine and Kazakhstan.
“We see a tremendous potential in the growing markets of Russia and other countries in this region,” said Dave Senay, Fleishman-Hillard’s president and chief executive officer. “This joint venture with a strong local partner allows us to expand our business quickly. Fleishman-Hillard Vanguard not only will serve international and local companies in Russia, but also will give Russian corporations access to global communications services through Fleishman-Hillard offices around the world.
“Fleishman-Hillard Vanguard now brings to the Russian market our full strategic vision and commitment to delivering results that make a real difference for our clients. We look forward to the added value this partnership will bring to our business and our clients,” Senay added.
Elena Fadeeva, general manager of Vanguard PR and now managing director of Fleishman-Hillard Vanguard, adds “We are very happy to join our 15 years of experience and local expertise in managing successful campaigns for leading local and multinational corporations and international organizations in Russia, with Fleishman-Hillard’s more than 61 years of experience. During the last two years we have enjoyed a successful working relationship for several clients and have learned how effective the network is. By any standards, Fleishman-Hillard is regarded as a world leader in corporate communications. We look forward to continuing this high standard in Russia.”
Vanguard PR has been working in Russia since 1993 and has grown into a market leader in corporate and public affairs, marketing communications, technology, and healthcare PR. Vanguard PR covers all of Russia and also works in Ukraine and Kazakhstan.
Fleishman-Hillard Inc., one of the world’s leading public relations firms, has built its reputation by using strategic communications to deliver what its clients value most: meaningful, positive, and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity, and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, South Africa, and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard Web site at www.fleishman.com.
Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
