2008

  1. Pharma Market 2009: The Past Informs the Present

    To the average observer, the pharma industry is no better or worse today than it was a year ago. But pharma specialist Mark Senak takes a deeper look and discovers four key changes in 2008 that will have a profound impact on the pharmaceutical market of 2009.

    Posted on December 31st, 2008 | More

  2. Do You Hear What I Hear? A Study In Digital Listening

    Having a social media strategy is important to a company’s marketing wellness, but it’s also important to make sure the plan includes the tools necessary for real-time reaction. Digital specialist Matt Dickman offers detailed advice about “staying fluid” and the critical role of digital listening.

    Posted on December 17th, 2008 | More

  3. Measuring Success in the New Digital Frontier

    While most organizations remain “stuck in the era of big numbers,” digital specialist David Bradfield believes context is what really matters when it comes to measuring digital marketing.

    Posted on December 14th, 2008 | More

  4. Did the LGBT Community Boycott the Boycott?

    By most accounts “A Day Without a Gay,” last month’s national workforce boycott organized to protest the recent passing of anti-gay legislation, achieved lukewarm results. The Out Front team examines the “grassWeb effort” and offers insight regarding the basic tenets of communicating with LGBT audiences.

    Posted on December 11th, 2008 | More ·

  5. Ban on Gay Marriage Signals a Communications Turning Point

    What does the passage of California Proposition 8 mean for communicators attempting to reach LGBT audiences? The Out Front team examines the digital aftermath and talks about why working with organizational leaders of the LGBT community is the place to start.

    Posted on December 2nd, 2008 | More

  6. New Partnership Strengthens Agency’s Commitment to South Africans

    In a continued effort to strengthen its commitment to South Africa’s economic transformation, Fleishman-Hillard has negotiated a Black Economic Empowerment (BEE) agreement with the CIDA Investment Trust. Among other things, the agreement means the agency is “better positioned than ever to do business, create jobs, and empower South Africans,” said Kevin Welman, managing director of Fleishman-Hillard South Africa.

    Posted on November 28th, 2008

  7. Fleishman-Hillard Expands Digital Presence in Japan

    BlueCurrent Public Relations, a Fleishman-Hillard agency that specializes in marketing communications and brand-building, has entered into a partnership with NIFTY, one of Japan’s leading Internet service providers. The new alliance will benefit clients by significantly bolstering the agency’s digital grassroots marketing capabilities.

    Posted on November 28th, 2008 | More ·

  8. Youth Marketers: Your Trend Went That Way

    The youth-oriented specialists from Mobile Behavior look at today’s “smorgasbord of ‘of-the-moment’ cultural movements” and share the two fundamental ingredients required for a trend to take flight.

    Posted on November 26th, 2008 | More ·

  9. Companies Search for Online Success

    What does the launch of SearchWiki, which allows online users to tailor Google search results, mean for search engine optimization? Internet communications specialist Ed Lee talks about the future of SEO strategy and just what a company needs to do to succeed.

    Posted on November 24th, 2008 | More ·

  10. It’s a Small (Digital) World

    After delivering the opening keynote address at this year’s IDG Next Generation Marketing Conference in Seoul, South Korea, digital specialist Matt Dickman offers insight into some of the event’s “best thinking” and explains why the demand for instant information is universal.

    Posted on November 21st, 2008 | More

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