Most auto dealerships seem to stop at nothing to make a sale. But with a little insight and a targeted strategy, many marketers can find success within the affluent baby boomer market. Communications specialists from
The Boomer Blog
offer a firsthand look at how this influential consumer demographic wields purchasing power — even from the back seat.
Can Car Dealerships Put Boomers in the Driver's Seat?
Posted on January 3rd, 2008 | More Automotive & Transportation · Boomers · Consumer Goods
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Read: When Sorry Is Not Enough
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