Food for Thought

Attending a seminar on the future trends impacting food hosted by Fleishman-Hillard, pharma specialist Mark Senak reports on how communicators need to be prepared to respond to a shift toward a more risk-adverse food and drug environment. Meanwhile, digital specialist David Lowey discusses the factors leading to rising food costs and the challenges surrounding clean energy.

The CSR Challenge: Go Beyond the Tactics

While CSR reporting has taken root, some communicators suggest it’s time to go beyond “dipping our toes in the waters.” The team from Sustainability looks at four success stories — and issues a challenge for the new year.

Posted on January 10th, 2012 | More CSR · Innovation · Sustainability
‘It’s a Funny Old World’: Looking Ahead to 2012

From the Arab Spring to Wall Street to the Eurozone, 2011 has had its share of crises and political turbulence. Our EU public affairs team offers insights for 2012, including why democracy is “still the least bad system around.”

Posted on December 21st, 2011 | More Crisis Communications · Digital & Social Media · Energy Power & Utilities · Financial Services & Insurance · Public Affairs
Sustainable Reputations in the ‘Age of Man’

As the world adapts to the Anthropocene — the age of man — companies appear to face “sea changes to the core business model.” The team from Sustainability looks at building sustainable reputations and reaching a “balance between hyperbole and humility.”

Posted on December 21st, 2011 | More Branding · CSR · Digital & Social Media · Reputation Management · Sustainability