New Study Helps Marketers Add Value to Online Communications

What influence does the Internet really have on consumer decision-making? The recently released Digital Influence Index study, a combined effort from Fleishman-Hillard and Harris Interactive, offers key findings regarding online consumer trends that digital specialist Matt Dickman believes “are global in nature.”

Posted on June 12th, 2008 | More Digital & Social Media

The Role of Digital Communications and ‘Pharmacovigilance’

In an article in PharmaVoice, pharma specialist Mark Senak discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”

Read: Best Practices in Pharmacovigilance

Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
From News Feed to Lead: Three Facebook Areas Communicators Need to Know

Digital specialist Justin Goldsborough looks at three Facebook principles communicators must have a handle on, including an approach that’s “not sexy” but beats the “flash and sizzle.”

Posted on February 1st, 2012 | More B2C · Digital & Social Media
An Agenda for the 2012 Conventions

While political conventions are “networking on steroids,” they also provide serious business opportunities. The public affairs specialists at VOX Global, a Fleishman-Hillard company, share a strategy for engagement at the 2012 conventions.

Posted on January 31st, 2012 | More CSR · Digital & Social Media · Mobile · Public Affairs · Reputation Management