Brand Obama: Motivating the Millennial Market

From Day One, Barack Obama’s brand management has exhibited an inherent understanding of what appeals to voters under 30, sometimes known as Millennials. In an article by Peter Field in a recent issue of Advertising Age, Fleishman-Hillard’s youth and mobile marketing specialist Allison Mooney weighs in on the matter and explains why this desirable demographic is looking for a presidential candidate with “a slight edge.”



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