From Day One, Barack Obama’s brand management has exhibited an inherent understanding of what appeals to voters under 30, sometimes known as Millennials. In an article by Peter Field in a recent issue of Advertising Age, Fleishman-Hillard’s youth and mobile marketing specialist Allison Mooney weighs in on the matter and explains why this desirable demographic is looking for a presidential candidate with “a slight edge.”
Brand Obama: Motivating the Millennial Market
Posted on August 12th, 2008 | More Public Affairs · Youth
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