What’s the best course of action for a company when an employee posts less than professional social media content? Digital specialist Joshua-Michéle Ross recommends “getting out in front” by establishing clear guidelines that address social network behavior “regardless of whether it is done at work or at home.”
2009
Social Media Guidelines Reduce Risk of Bad Online Behavior
Posted on December 27th, 2009 | More Digital & Social Media · Employees · Internal Communications
Best and Worst PR Moves of 2009
By most accounts, it was an “interesting year” in the world of PR. The communications specialists from Beyond the Hype
take a look back at some of the highs (A-Rod’s “rehabilitation”) and lows (Caroline Kennedy’s image-tarnishing senate seat “exploration”) of 2009.Posted on December 21st, 2009 | More Crisis Communications · Lois Paul · Reputation Management
Social Engagement Etiquette Is Good for Business
As more companies struggle to develop social media policies, it’s important to stay focused on “the connectivity of the medium.” Digital specialist Matt Dickman
offers “five simple guidelines” every organization should consider when making content decisions.Posted on December 14th, 2009 | More Digital & Social Media · Internal Communications
The Social Shopping Network
Evolutions in digital technology continue to change the way customers shop. The innovation specialists from What Are We Thinking
take a look at the role social networking plays with today’s consumers and explain why, beyond offering discounts, it’s important that stores provide “meaningful, memorable and personal experiences.”Posted on December 11th, 2009 | More B2C · Consumer Goods · Digital & Social Media · Experiential Marketing · Innovation · Retail
Fleishman-Hillard Wins European Excellence Award for World Hepatitis Alliance Campaign
VIENNA, December 10, 2009 — Fleishman-Hillard’s “Am I Number 12?” campaign, created for the World Hepatitis Alliance, won a European Excellence Award in the healthcare category. Created to promote World Hepatitis Day, the campaign successfully resonated with the general public, at-risk individuals, healthcare providers and government audiences.
Posted on December 10th, 2009
Can a Mobile Device Be Manly?
Verizon’s new “tough-talking” ad for the Droid, a recently introduced mobile device from Motorola, makes a direct appeal to the male consumer. Mobile specialists from Mobile Behavior
examine the strategy and explain why, when it comes to status symbols, “phones are the new cars.”Posted on December 9th, 2009 | More Men · Mobile · Mobile Behavior
New FTC Rules Change Online Communications Game
The Federal Trade Commission has long been considered in the forefront when it comes to providing clear guidelines for Internet use. But pharma specialist Mark Senak
suggests the FTC’s new rules for online endorsements are complex and “game-changing in nature.”Posted on December 8th, 2009 | More Digital & Social Media · Healthcare · Retail
Should Countries Share Green Technology?
Most experts agree that technology is at the center of the fight against climate change. As the United Nations Climate Change Conference (COP15) gets underway this week in Copenhagen, members of Fleishman-Hillard’s sustainability team weigh in on issues surrounding the global transfer of technology, including the controversial matter of intellectual property rights.
Posted on December 7th, 2009 | More Sustainability · Technology
Retail 2009: Strategies for Seasonal Selling
As the U.S. economy continues to limp along, most retailers are wondering if anything can be done to offset the expected decline in holiday spending. Join members of Fleishman-Hillard’s retail team for a timely webinar that talks about maximizing retail communications and engaging consumers who “aren’t ready to declare an end to the recession.”
Posted on December 6th, 2009 | More Retail
Incumbent Morales on Track for Victory in Bolivia
While it appears incumbent Evo Morales will sail to victory in Bolivia’s upcoming presidential elections, it’s unclear whether he’ll be bringing a two-thirds majority in Congress with him. The public affairs specialists from the Cloakroom
offer insight into Morales’ “grip on power” and explain why the composition of Bolivia’s Senate is “still up for grabs.”Posted on December 3rd, 2009 | More Public Affairs
