Enviro.aero “Best New Aviation Web Site” Winner, Flightglobal Webbies 2008.
Facing mounting concerns, the Air Transportation Action Group (ATAG) began looking for a way to communicate measures that were underway to limit the aviation sector’s impact on the environment. Enter Fleishman-Hillard and a new digital initiative that makes the case for sustainable aviation on behalf of the entire aviation industry. Central to the initiative is enviro.aero, a Web site launched with the purpose of providing clear information on aviation-related projects and innovations relevant to climate change. Enviro.aero uses social media to spread the message to a wider audience. For example, those interested in joining the debate can follow the story on Twitter, Facebook or YouTube. And the organization’s Plane Talking blog creates a forum for ATAG members to discuss a wide range of views and share information on aviation and the environment. All digital channels were showcased at the annual Aviation and Environment Summit held in Geneva this year. In addition to gaining audience momentum, enviro.aero recently won Best New Aviation Web Site in the Flightglobal Webbies 2008. Judges praised the site, calling it “a long-overdue industry-wide response to the aviation versus environment topic.”
