In an article for Magazine de la Communication de Crise et Sensible, crisis communications specialist Hedi Hichri takes a close look at actions taken by Air France immediately following the crash of Flight 447, which disappeared en route from Rio de Janeiro to Paris on May 31, 2009. Hichri reviews the tragic chain of events and finds a case study on the importance of strategic communications in the face of a crisis.
Read: Crisis Communications: The Story of Air France Flight 447
Posted on August 31st, 2009 | More Automotive & Transportation · Crisis Communications
In an article in PharmaVoice, pharma specialist Mark Senak
discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”
Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
Most communicators realize pitching the story is the easy part — if there’s a compelling story to tell. Our communications specialists in Ireland
apply lessons from the late Kurt Vonnegut, revealing the “simplicity of effective storytelling.”
Posted on February 1st, 2012 | More Branding · Crisis Communications · Reputation Management · Word of Mouth
Most communicators understand the power of words, particularly during a crisis. Our communications specialists in Ireland look at the relationship, offering ways to avoid unnecessary delays and be “aware of the implications.”
Posted on January 24th, 2012 | More Crisis Communications · Digital & Social Media · Employees · Internal Communications · Reputation Management
