Kitchen Table Economics: The Power of the Female Consumer
Find Out What Women Really Want in “Women, Power & Money — The Shift to the Female Driven Economy.”
In an effort to shed some light on the American woman and how to reach her, Fleishman-Hillard, in conjunction with The Harrison Group, conducted a pre- and post-economic meltdown survey, “Women, Power & Money — The Shift to the Female Driven Economy.” The objective? To define the female consumer’s role in purchasing decisions, her influence on the economy and what it means to marketers. Central to the eye-opening results was a clear revelation that this “new world of women calls for a new world of communication.”
Read: Women, Power & Money — The Female-Driven Economy
Posted on September 11th, 2009 | More Consumer Goods · Moms · Research · Women
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Our communications specialists in Canada
look at some research findings and explain why government 2.0 is “no longer an option.”
Posted on January 26th, 2012 | More Digital & Social Media · Public Affairs · Research
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The team from B2E Comm
takes a close look at employee research, offering insight into what companies should do with the findings and why results can be an “eye-opener to leaders.”
Posted on December 15th, 2011 | More Employees · Internal Communications · Research
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Shampoo and Spotify, making beautiful music together? Digital specialist Justin Goldsborough
reviews a campaign that uses the social music app, suggesting why it’s not just another “shiny penny.”
Posted on December 14th, 2011 | More B2C · Consumer Goods · Digital & Social Media · Entertainment
