Kitchen Table Economics: The Power of the Female Consumer
Find Out What Women Really Want in “Women, Power & Money — The Shift to the Female Driven Economy.”
In an effort to shed some light on the American woman and how to reach her, Fleishman-Hillard, in conjunction with The Harrison Group, conducted a pre- and post-economic meltdown survey, “Women, Power & Money — The Shift to the Female Driven Economy.” The objective? To define the female consumer’s role in purchasing decisions, her influence on the economy and what it means to marketers. Central to the eye-opening results was a clear revelation that this “new world of women calls for a new world of communication.”
Read: Women, Power & Money — The Female-Driven Economy
Posted on September 11th, 2009 | More Consumer Goods · Moms · Research · Women
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From the hit TV sitcom “Modern Family” to the headlines about California’s Proposition 8, one thing seems evident: Mainstream media is raising awareness of the LGBT community. In a Medill Reports article, LGBT communications specialist Michael Murphy discusses the group’s “highly coveted” brand loyalty and explains why businesses targeting LGBT audiences need to practice what they preach.
Read: Bridging the Gap: LGBT Marketing
Posted on August 30th, 2010 | More Boomers · Branding · Financial Services & Insurance · LGBT · Research
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Social media specialist Justin Goldsborough
discusses the role of digital cause marketing and weighs in on research that examines four generations and how each engages with and donates to nonprofits.
Posted on August 16th, 2010 | More Cause Marketing · Digital & Social Media · Research
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Marketers may be surprised to learn which sources of information women find essential to their shopping. The team from Word of Mouth
looks inside a Fleishman-Hillard study and discovers new insight into “what women are thinking.”
Posted on July 22nd, 2010 | More Digital & Social Media · Moms · Research · Women · Word of Mouth
