In recent years, cause-related efforts have played an increasingly significant role when it comes to marketing a company’s brand. In an Advertising Age article, CSR specialist Aili Jokela talks about why it’s important to align company values with “causes that consumers care about.”
Read: CSR Seeps Into Brand DNA
Posted on October 26th, 2009 | More Branding · Cause Marketing · CSR
Most communicators realize pitching the story is the easy part — if there’s a compelling story to tell. Our communications specialists in Ireland
apply lessons from the late Kurt Vonnegut, revealing the “simplicity of effective storytelling.”
Posted on February 1st, 2012 | More Branding · Crisis Communications · Reputation Management · Word of Mouth
While political conventions are “networking on steroids,” they also provide serious business opportunities. The public affairs specialists at VOX Global
, a Fleishman-Hillard company, share a strategy for engagement at the 2012 conventions.
Posted on January 31st, 2012 | More CSR · Digital & Social Media · Mobile · Public Affairs · Reputation Management
While the year has changed, many communicators might be “stuck on the treadmill of activities” and announcements. The communications specialists from Beyond the Hype
share ways to perform a “gut check on your messaging.”
Posted on January 11th, 2012 | More B2B · B2C · Branding · Lois Paul · Media & Presentation Training · Technology
