While many companies are embracing digital media, PR agencies are finding some clients still reluctant to adopt “a new mindset.” In a PRWeek article, digital specialist Meredith Bradshaw exposes the misperceptions associated with digital PR and talks about work that extends “beyond online editorial outreach.”
Related Posts
-
Will Social Media Stamp Out Email?
Is social media marketing responsible for the “impending demise” of email? The digital specialists from Fleishman DNA
examine the platform’s decline, including how the changes could affect brands. Posted on February 8th, 2012 | More B2C · Digital & Social Media · Mobile · Small Business Owners
-
Facebook 2.IPO: Why Communicators Should Watch
While Facebook prepares to go public, communicators appear to be in for a huge learning experience. In a PRWeek article, International Advisory Board member John Onoda weighs in — and suggests we’ll see “a new chapter of PR unfold.”
Posted on February 8th, 2012 | More Analysts & Investors · Digital & Social Media · Financial Communications
-
The Role of Digital Communications and ‘Pharmacovigilance’
In an article in PharmaVoice, pharma specialist Mark Senak
discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
