Verizon’s new “tough-talking” ad for the Droid, a recently introduced mobile device from Motorola, makes a direct appeal to the male consumer. Mobile specialists from Mobile Behavior
examine the strategy and explain why, when it comes to status symbols, “phones are the new cars.”
Can a Mobile Device Be Manly?
Posted on December 9th, 2009 | More Men · Mobile · Mobile Behavior
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As the location-based services market heats up, several companies are looking to new check-in features as a way to stand out. The team from Mobile Behavior
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Is New Government App a Smart Idea?
According to the U.S. Department of Agriculture, its new smartphone app — which alerts consumers to the latest recall information — could prevent illness and even save lives. But pharma specialist Mark Senak
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Consumers Say Online Research Key to Purchase Decision-Making Process
The Internet is the most influential medium when it comes to making buying decisions, according to Fleishman-Hillard’s recently released 2010 Digital Influence Index. In a PRWeek article, research specialist Brian McRoberts discusses the study’s results and explains why search optimization, microblogging and mobility present the “biggest opportunities, as well as the pitfalls.”
Read: Internet Holds the Most Influence Over Buying Decisions
Posted on June 25th, 2010 | More Digital & Social Media · Mobile · Research
