In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, a Fleishman-Hillard company, talks about how the UFC uses social media to “connect directly with fans in an incredible way.”
2010
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Ultimate Fighting Offers a Lesson in Social Skills
Posted on December 30th, 2010 | More Digital & Social Media · Small Business Owners
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Time to Get in on the Interaction
It seems consumers are embracing interactive ads in “astronomical” numbers. Out-of-home specialist Mike Cearley
looks at why people benefit when “engagement and interactivity go hand-in-hand.”Posted on December 29th, 2010 | More Branding · Digital & Social Media
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Checking In on Digital Developments for 2011
Even to those fluent in digital, some developments for 2011 seem to be “space-age innovation.” The B2B specialists from BizComm
break down what’s to come and explain how to avoid getting “lost in conversation.” Posted on December 28th, 2010 | More B2B · Digital & Social Media · Mobile
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The Joy of Small Businesshood
In some cases, the challenges of growing a company can be similar to raising a child. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, a Fleishman-Hillard company, explains why small business owners must “acknowledge when it is time to let go.”
Posted on December 27th, 2010 | More High Road · Small Business Owners
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Will 2011 Be the Year Marketing Becomes ‘Anti’ Social?
A new year means new trends. The communications specialists from Beyond the Hype
offer predictions about “well-funded niche” networks and explain why social will fade from our lexicon. Posted on December 23rd, 2010 | More Digital & Social Media · Lois Paul
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Does the FDA’s Social Media Guidance Really Matter?
After the FDA missed its target date for social media guidance, some observers are questioning whether it’s “too late to be relevant.” Pharma specialist Mark Senak
weighs in and suggests a “faster, more definitive” approach to guidance.Posted on December 22nd, 2010 | More Digital & Social Media · Food & Beverage · Healthcare · Public Affairs
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PR Year in Review: The Best of the Worst
The communications specialists from Beyond the Hype
look back and recognize the “Worst PR Moves of 2010.” Those making the list include a “usually smoother than silk media darling” and a senatorial candidate who “never wore the pointy hat.” Posted on December 21st, 2010 | More Crisis Communications · Lois Paul · Public Affairs · Reputation Management · Sports
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Fleishman-Hillard’s Work for Avon Earns European Excellence Award
PRAGUE, Dec. 21, 2010 — Fleishman-Hillard Vanguard’s client program “Avon Breast Cancer Walk 2010” has been recognized by the 2010 European Excellence Awards. The campaign, which included a gathering in Moscow at which 5,000-plus people formed a pink ribbon and walked six kilometers along the Kremlin Walls, was honored in the Event category. Winners were recognized at a ceremony in Prague.
Posted on December 21st, 2010
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Smart Small Business Moves — Trends or No Trends
Which communications trends does 2011 have in store? In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, a Fleishman-Hillard company, shares practices small businesses would “be crazy not to get involved” with.
Posted on December 20th, 2010 | More Digital & Social Media · High Road · Mobile · Small Business Owners
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Strong Integration Signals Victory for Political Campaigns
Despite the potential benefits of digital engagement, many political campaigns are still treating it as an afterthought. In an article in Campaigns and Elections, digital specialist Mark Blevis
warns that weak integration just might “ensure digital efforts will fail.” Posted on December 17th, 2010 | More Digital & Social Media · Public Affairs
