Advertisers Use Social Media to Continue the Conversation

In an effort to stem eroding consumer trust, an increasing number of marketers are integrating social media into traditional advertising. Social media specialist Justin Goldsborough examines the trend and explains why companies are “changing what they feel the key takeaway should be in their ads.”

Posted on January 6th, 2010 | More B2C · Consumer Goods · Digital & Social Media · Men · Women

Will Social Media Stamp Out Email?

Is social media marketing responsible for the “impending demise” of email? The digital specialists from Fleishman DNA examine the platform’s decline, including how the changes could affect brands.

Posted on February 8th, 2012 | More B2C · Digital & Social Media · Mobile · Small Business Owners
Facebook 2.IPO: Why Communicators Should Watch

While Facebook prepares to go public, communicators appear to be in for a huge learning experience. In a PRWeek article, International Advisory Board member John Onoda weighs in — and suggests we’ll see “a new chapter of PR unfold.”

Read: Facebook From the 50-Yard Line

Posted on February 8th, 2012 | More Analysts & Investors · Digital & Social Media · Financial Communications
The Role of Digital Communications and ‘Pharmacovigilance’

In an article in PharmaVoice, pharma specialist Mark Senak discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”

Read: Best Practices in Pharmacovigilance

Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare