Many executives struggle with understanding how mobile devices are revolutionizing business. In a Forbes article, social media specialist Joshua-Michéle Ross discusses specific “ways in which mobility matters” and explains why it’s important to “embrace the big idea.”
Read: Mobility Matters
Posted on January 18th, 2010 | More Digital & Social Media · Innovation · Technology
Despite the proven success of tools such as Facebook and Twitter, many businesses are still reluctant to integrate social networking into their public relations strategies. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, says with “a bit of investment and a solid strategy” social media can take customer engagement “to the next level.
Posted on September 7th, 2010 | More Branding · Digital & Social Media · High Road · Small Business Owners
One of the biggest changes affecting brands on the Web is a customer’s ability to share his or her opinion online. The digital specialists from Fleishman DNA
offer an “operational view” for companies interested in mapping out a social CRM program.
Posted on September 2nd, 2010 | More Branding · Digital & Social Media · Reputation Management
Google recently updated its blog search product, making it easier to find full blogs rather than single posts. The communications specialists from Beyond the Hype
discuss the enhanced features and suggest “three ways to leverage” the search giant’s new offering.
Posted on September 2nd, 2010 | More Digital & Social Media · Lois Paul
