Have moms become the key technology decision makers in their homes? The team from Mobile Behavior
talks about how the iPhone has become an integral tool for managing family life and “a key tech gadget for moms.”
Marketing to iMoms
Posted on January 19th, 2010 | More Digital & Social Media · Moms · Technology
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She Is Woman, Watch Her Spend
When it comes to major spending decisions, women are largely considered “CFOs of the household.” In a Womenetics article, communications specialist Karen Kaplan discusses research results and offers insight into “the new American woman.”
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When It Comes to Networking, Take Time to Go Offline
Online communication may be easy, but is it the best way to network professionally? Social media specialist Justin Goldsborough
talks about three key benefits of face-to-face networking and the importance of finding “pockets of time offline.”Posted on September 8th, 2010 | More Boomers · Digital & Social Media
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Strengthening Relationships by Sharing Your Brand
Despite the proven success of tools such as Facebook and Twitter, many businesses are still reluctant to integrate social networking into their public relations strategies. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, says with “a bit of investment and a solid strategy” social media can take customer engagement “to the next level.
Posted on September 7th, 2010 | More Branding · Digital & Social Media · High Road · Small Business Owners
