Has the recent special election in Massachusetts — which ended Democrats’ filibuster-proof supermajority of 60 senators — really dashed all hope for health reform in the near future? The healthcare specialists from Unleashed
look at the debate moving forward and explains why “it’s a very exciting and interesting time to be in the world of healthcare communications.”
What Will Massachusetts Upset Mean for Health Reform?
Posted on January 21st, 2010 | More Financial Services & Insurance · Healthcare · Public Affairs · TogoRun
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From the hit TV sitcom “Modern Family” to the headlines about California’s Proposition 8, one thing seems evident: Mainstream media is raising awareness of the LGBT community. In a Medill Reports article, LGBT communications specialist Michael Murphy discusses the group’s “highly coveted” brand loyalty and explains why businesses targeting LGBT audiences need to practice what they preach.
Posted on August 30th, 2010 | More Boomers · Branding · Financial Services & Insurance · LGBT · Research
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Healthcare Industry Wary of Big, Bad Blogosphere
Despite studies showing an increase in the number of companies that have blogs, highly regulated industries — healthcare in particular — have been reluctant to use social media. Pharma specialist Mark Senak
says while it may seem “safer to stay out of it,” most pharma companies will end up “having to play catch up later on.”Posted on August 26th, 2010 | More Digital & Social Media · Healthcare
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Are PR Professionals Poised for Industry’s ‘Finest Moment’?
Many agree that “getting comfortable with change” is one of the key challenges of the 21st century. In a PRWeek article, Paul George from TogoRun — a Fleishman-Hillard company — discusses the value of honest customer communications and explains why this may be the public relations industry’s “finest moment.”
Posted on August 25th, 2010 | More Financial Communications · Healthcare · TogoRun
