As controversy continues to grow over CBS’s decision to allow a pro-life advocacy group to air a spot during the Super Bowl, organizations opposing the ad are challenging the network’s policy. The LGBT communications specialists from Out Front
look at four “critical communication questions” the issue has raised thus far.
Super Bowl Ad Prompts Controversy for CBS
Related Posts
-
Big Wheels Keep On Turning: Lessons in PR From the Tour de France
Originally conceived in 1903 to sell copies of the struggling L’Auto newspaper, today’s Tour de France is “a rolling publicity caravan watched by millions.” The communications specialists from Our Perspective
discuss some lessons learned from “the longest running PR stunt in history.” Posted on July 28th, 2010 | More Sports · Travel & Tourism
-
What Women Really Want: New Insight About the Female Consumer
Marketers may be surprised to learn which sources of information women find essential to their shopping. The team from Word of Mouth
looks inside a Fleishman-Hillard study and discovers new insight into “what women are thinking.”Posted on July 22nd, 2010 | More Digital & Social Media · Moms · Research · Women · Word of Mouth
-
Avon Calling Consumers via Cause Marketing
The team from Word of Mouth
says this year’s annual Avon Walk for Breast Cancer provides a case study in how cause marketing can help a brand break through “without couponing or deep discounting.”Posted on July 16th, 2010 | More Branding · Cause Marketing · Women
