Super Bowl Ad Prompts Controversy for CBS

As controversy continues to grow over CBS’s decision to allow a pro-life advocacy group to air a spot during the Super Bowl, organizations opposing the ad are challenging the network’s policy. The LGBT communications specialists from Out Front look at four “critical communication questions” the issue has raised thus far.

Posted on January 27th, 2010 | More LGBT · Sports · Women

Has LGBT Messaging Moved Mainstream?

From the hit TV sitcom “Modern Family” to the headlines about California’s Proposition 8, one thing seems evident: Mainstream media is raising awareness of the LGBT community. In a Medill Reports article, LGBT communications specialist Michael Murphy discusses the group’s “highly coveted” brand loyalty and explains why businesses targeting LGBT audiences need to practice what they preach.

Read: Bridging the Gap: LGBT Marketing

Posted on August 30th, 2010 | More Boomers · Branding · Financial Services & Insurance · LGBT · Research
LGBT Marketing Helps Build Overall Brand Image

With overall acceptance on the rise, does the world still need initiatives that specifically target the LGBT community? The LGBT communications specialists from Out Front discuss why more brands need to recognize the “potential in reaching out to this segment.”

Posted on August 26th, 2010 | More Automotive & Transportation · Branding · Food & Beverage · LGBT · Retail · Travel & Tourism
Big Wheels Keep On Turning: Lessons in PR From the Tour de France

Originally conceived in 1903 to sell copies of the struggling L’Auto newspaper, today’s Tour de France is “a rolling publicity caravan watched by millions.” The communications specialists from Our Perspective discuss some lessons learned from “the longest running PR stunt in history.”

Posted on July 28th, 2010 | More Sports · Travel & Tourism