Will Ruling Prompt Flurry of Corporate Political Spending?
Most industry experts don’t expect the Supreme Court’s recent ruling — which said corporations, labor unions and advocacy groups had a right to advertise on behalf of political candidates and issues — to result in an immediate flood of corporate political campaigns. In an article in The Kansas City Star, reputation specialist Betsey Solberg suggests companies tread lightly when it comes to direct political advocacy because “when you’re dealing with people, you’re not always putting your money on a sure thing.”
Read: Ruling Unlikely to Spark Corporate Rush to Get Political
Posted on January 27th, 2010 | More Labor Communications · Public Affairs · Reputation Management · Third Parties
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One of the biggest changes affecting brands on the Web is a customer’s ability to share his or her opinion online. The digital specialists from Fleishman DNA
offer an “operational view” for companies interested in mapping out a social CRM program.
Posted on September 2nd, 2010 | More Branding · Digital & Social Media · Reputation Management
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New media is coming of age on Canada’s Parliament Hill thanks, in large part, to a prime minister who has held a town meeting on YouTube. In a Vancouver Sun article, social media specialist Mark Blevis discusses the political upside to social media, as well as the benefits of “getting people engaged on a personal and professional levels.”
Read: Social Media Comes of Age on Parliament Hill
Posted on August 23rd, 2010 | More Digital & Social Media · Public Affairs
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Russia’s Economic Development Ministry has proposed a large-scale campaign to help turn Moscow into an international financial center. In The Moscow Times, communications specialist Elena Fadeeva discusses the importance of transparency with an international audience and explains why direct contact, “particularly through social networks,” is important.
Read: Campaign Planned to Boost Moscow’s Brand
Posted on August 11th, 2010 | More Digital & Social Media · Financial Communications · Public Affairs · Travel & Tourism
