Brands Mine for Gold at 2010 Winter Olympics

Athletes aren’t the only ones hoping for an “Olympic moment,” as consumer brand marketers look to share some of the spotlight in Vancouver. The team from Winter Games Connect talks about getting “lost in the noise” surrounding the games and offers advice on how to get noticed.

Posted on February 4th, 2010 | More B-to-C · Branding · Consumer Goods · Sports

Social CRM: An Operational Point of View

One of the biggest changes affecting brands on the Web is a customer’s ability to share his or her opinion online. The digital specialists from Fleishman DNA offer an “operational view” for companies interested in mapping out a social CRM program.

Posted on September 2nd, 2010 | More Branding · Digital & Social Media · Reputation Management
Has LGBT Messaging Moved Mainstream?

From the hit TV sitcom “Modern Family” to the headlines about California’s Proposition 8, one thing seems evident: Mainstream media is raising awareness of the LGBT community. In a Medill Reports article, LGBT communications specialist Michael Murphy discusses the group’s “highly coveted” brand loyalty and explains why businesses targeting LGBT audiences need to practice what they preach.

Read: Bridging the Gap: LGBT Marketing

Posted on August 30th, 2010 | More Boomers · Branding · Financial Services & Insurance · LGBT · Research
LGBT Marketing Helps Build Overall Brand Image

With overall acceptance on the rise, does the world still need initiatives that specifically target the LGBT community? The LGBT communications specialists from Out Front discuss why more brands need to recognize the “potential in reaching out to this segment.”

Posted on August 26th, 2010 | More Automotive & Transportation · Branding · Food & Beverage · LGBT · Retail · Travel & Tourism