Brands Mine for Gold at 2010 Winter Olympics

Athletes aren’t the only ones hoping for an “Olympic moment,” as consumer brand marketers look to share some of the spotlight in Vancouver. The team from Winter Games Connect talks about getting “lost in the noise” surrounding the games and offers advice on how to get noticed.

Posted on February 4th, 2010 | More B-to-C · Branding · Consumer Goods · Sports

Big Wheels Keep On Turning: Lessons in PR From the Tour de France

Originally conceived in 1903 to sell copies of the struggling L’Auto newspaper, today’s Tour de France is “a rolling publicity caravan watched by millions.” The communications specialists from Our Perspective discuss some lessons learned from “the longest running PR stunt in history.”

Posted on July 28th, 2010 | More Sports · Travel & Tourism
Out of the Mouths of ‘Mad Men’

In the season four premiere, the popular lead character of AMC’s “Mad Men” commits a public relations faux pas that provides real-world lessons. The communications specialists from Beyond the Hype discuss the strategies to resolve such an issue and why “PR is in a much stronger position” in today’s culture.

Posted on July 27th, 2010 | More Branding · Media & Presentation Training · Reputation Management
Avon Calling Consumers via Cause Marketing

The team from Word of Mouth says this year’s annual Avon Walk for Breast Cancer provides a case study in how cause marketing can help a brand break through “without couponing or deep discounting.”

Posted on July 16th, 2010 | More Branding · Cause Marketing · Women