At first, amid a torrent of recall and other negative news, it appeared as though Toyota’s plan was to simply remain silent. The communications specialists from Beyond the Hype
discuss the automotive giant’s initial stumble and its subsequent social media interview, which offers “an interesting study in crisis communications.”
Social Media Drives Toyota’s Crisis Comeback
Posted on February 9th, 2010 | More Automotive & Transportation · Crisis Communications · Digital & Social Media
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