In a MediaBistro article, Fleishman-Hillard president and CEO Dave Senay talks about the continually morphing PR landscape, prospects for 2010, and the type of new business he considers “a sign of good health.”
Read: Omnicom PR Agency CEOs Give Perspective on Q4 Earnings
Posted on February 10th, 2010 | More Branding · Digital & Social Media
One of the biggest changes affecting brands on the Web is a customer’s ability to share his or her opinion online. The digital specialists from Fleishman DNA
offer an “operational view” for companies interested in mapping out a social CRM program.
Posted on September 2nd, 2010 | More Branding · Digital & Social Media · Reputation Management
Google recently updated its blog search product, making it easier to find full blogs rather than single posts. The communications specialists from Beyond the Hype
discuss the enhanced features and suggest “three ways to leverage” the search giant’s new offering.
Posted on September 2nd, 2010 | More Digital & Social Media · Lois Paul
From the hit TV sitcom “Modern Family” to the headlines about California’s Proposition 8, one thing seems evident: Mainstream media is raising awareness of the LGBT community. In a Medill Reports article, LGBT communications specialist Michael Murphy discusses the group’s “highly coveted” brand loyalty and explains why businesses targeting LGBT audiences need to practice what they preach.
Posted on August 30th, 2010 | More Boomers · Branding · Financial Services & Insurance · LGBT · Research
