In a MediaBistro article, Fleishman-Hillard president and CEO Dave Senay talks about the continually morphing PR landscape, prospects for 2010, and the type of new business he considers “a sign of good health.”
Read: Omnicom PR Agency CEOs Give Perspective on Q4 Earnings
Posted on February 10th, 2010 | More Branding · Digital & Social Media
In an article in PharmaVoice, pharma specialist Mark Senak
discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”
Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
Most communicators realize pitching the story is the easy part — if there’s a compelling story to tell. Our communications specialists in Ireland
apply lessons from the late Kurt Vonnegut, revealing the “simplicity of effective storytelling.”
Posted on February 1st, 2012 | More Branding · Crisis Communications · Reputation Management · Word of Mouth
Digital specialist Justin Goldsborough
looks at three Facebook principles communicators must have a handle on, including an approach that’s “not sexy” but beats the “flash and sizzle.”
Posted on February 1st, 2012 | More B2C · Digital & Social Media
