Social Media Is Lead Story in Vancouver

From news about traffic jams to personal thoughts shared by Olympic athletes, it appears social media is the premier method of communications for the 2010 Winter Games. The team from Winter Games Connect explains why “on-the-ground” civilian reports are providing the “most reliable and unfiltered point of view on the Vancouver Games.”

Posted on February 12th, 2010 | More Digital & Social Media · Sports

Social CRM: An Operational Point of View

One of the biggest changes affecting brands on the Web is a customer’s ability to share his or her opinion online. The digital specialists from Fleishman DNA offer an “operational view” for companies interested in mapping out a social CRM program.

Posted on September 2nd, 2010 | More Branding · Digital & Social Media · Reputation Management
Three Ways to Leverage Google’s Blog Search

Google recently updated its blog search product, making it easier to find full blogs rather than single posts. The communications specialists from Beyond the Hype discuss the enhanced features and suggest “three ways to leverage” the search giant’s new offering.

Posted on September 2nd, 2010 | More Digital & Social Media · Lois Paul
Healthcare Industry Wary of Big, Bad Blogosphere

Despite studies showing an increase in the number of companies that have blogs, highly regulated industries — healthcare in particular — have been reluctant to use social media. Pharma specialist Mark Senak says while it may seem “safer to stay out of it,” most pharma companies will end up “having to play catch up later on.”

Posted on August 26th, 2010 | More Digital & Social Media · Healthcare