Is It Time for a Traditional-Digital Media Sit Down?

In a world “swirling with information,” both traditional and digital media are struggling to maintain relevance with the public. But digital specialist Mark Blevis sees this as opportunity and suggests it’s time for traditional and digital media to “get together and learn from each other.”

Posted on February 16th, 2010 | More Digital & Social Media

Social CRM: An Operational Point of View

One of the biggest changes affecting brands on the Web is a customer’s ability to share his or her opinion online. The digital specialists from Fleishman DNA offer an “operational view” for companies interested in mapping out a social CRM program.

Posted on September 2nd, 2010 | More Branding · Digital & Social Media · Reputation Management
Three Ways to Leverage Google’s Blog Search

Google recently updated its blog search product, making it easier to find full blogs rather than single posts. The communications specialists from Beyond the Hype discuss the enhanced features and suggest “three ways to leverage” the search giant’s new offering.

Posted on September 2nd, 2010 | More Digital & Social Media · Lois Paul
Healthcare Industry Wary of Big, Bad Blogosphere

Despite studies showing an increase in the number of companies that have blogs, highly regulated industries — healthcare in particular — have been reluctant to use social media. Pharma specialist Mark Senak says while it may seem “safer to stay out of it,” most pharma companies will end up “having to play catch up later on.”

Posted on August 26th, 2010 | More Digital & Social Media · Healthcare