When it comes to leveraging social networks to deliver a cost-effective message, business owners need to consider “what might go wrong.” In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, talks about why transparency is critical to avoiding “a powerful and passionate backlash” from the online community.
Transparency Helps Business Owners Avoid Online Backlash
Posted on February 22nd, 2010 | More Digital & Social Media · High Road · Small Business Owners
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