Digital communications has changed the definition of community, but a corporation’s community engagement is still as important as ever. Join CSR specialist Cynthia Hardie and International Advisory Board member John Onoda, along with executives from Abbott and Allstate, as they discuss changing consumer expectations and explain why “corporate citizenship is even more important in a recession.”
View: Community Without Bounds: Responsible Corporate Philanthropy
Posted on February 23rd, 2010 | More CSR · Digital & Social Media · NGO
The ethical debate over ghost blogging continues to be a hot topic within social media communities. The communications team from Beyond the Hype
weighs in on the controversial issue and offers advice to those writing blogs on behalf of companies.
Posted on September 9th, 2010 | More Digital & Social Media · Lois Paul
Online communication may be easy, but is it the best way to network professionally? Social media specialist Justin Goldsborough
talks about three key benefits of face-to-face networking and the importance of finding “pockets of time offline.”
Posted on September 8th, 2010 | More Boomers · Digital & Social Media
Despite the proven success of tools such as Facebook and Twitter, many businesses are still reluctant to integrate social networking into their public relations strategies. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, says with “a bit of investment and a solid strategy” social media can take customer engagement “to the next level.
Posted on September 7th, 2010 | More Branding · Digital & Social Media · High Road · Small Business Owners
