Pharma Companies Turn to FDA for Social Media Guidance

The FDA’s “seeming lack of participation” regarding the development of social media guidelines has frustrated many in the affected communities. But pharma specialist Mark Senak says the recent influx of public comment submissions by pharma companies means the agency will soon face the challenge of “providing guidance that is broad enough to cover change.”

Strengthening Relationships by Sharing Your Brand

Despite the proven success of tools such as Facebook and Twitter, many businesses are still reluctant to integrate social networking into their public relations strategies. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, says with “a bit of investment and a solid strategy” social media can take customer engagement “to the next level.

Read: Cargo Cosmetics Finds Beauty in Social Networking

Posted on September 7th, 2010 | More Branding · Digital & Social Media · High Road · Small Business Owners
Social CRM: An Operational Point of View

One of the biggest changes affecting brands on the Web is a customer’s ability to share his or her opinion online. The digital specialists from Fleishman DNA offer an “operational view” for companies interested in mapping out a social CRM program.

Posted on September 2nd, 2010 | More Branding · Digital & Social Media · Reputation Management
Three Ways to Leverage Google’s Blog Search

Google recently updated its blog search product, making it easier to find full blogs rather than single posts. The communications specialists from Beyond the Hype discuss the enhanced features and suggest “three ways to leverage” the search giant’s new offering.

Posted on September 2nd, 2010 | More Digital & Social Media · Lois Paul