The Upside of Twitter in the College Classroom

As college class sizes continue to increase, educators are looking for new ways to engage students and encourage participation. The innovation specialists from What Are We Thinking discuss the use of mobile devices at large universities and how Twitter “has made classroom conversation more productive.”

Leaked Documents Shed Light on More Than War in Afghanistan

Among obvious concerns, WikiLeaks’ release of more than 90,000 secret U.S. military documents relating to the war in Afghanistan will put the Obama administration’s “21st century statecraft” strategy to the test. The digital specialists from Public Affairs 2.0 take a look at what happens “when crisis communications takes on new meaning.”

Posted on July 26th, 2010 | More Digital & Social Media · Public Affairs
What Women Really Want: New Insight About the Female Consumer

Marketers may be surprised to learn which sources of information women find essential to their shopping. The team from Word of Mouth looks inside a Fleishman-Hillard study and discovers new insight into “what women are thinking.”

Posted on July 22nd, 2010 | More Digital & Social Media · Moms · Research · Women · Word of Mouth
LBS Companies Hope Consumers Check Out New Check-In Features

As the location-based services market heats up, several companies are looking to new check-in features as a way to stand out. The team from Mobile Behavior reviews the latest LBS offerings and explains why there’s “a lot more innovation to come.”

Posted on July 21st, 2010 | More Innovation · Mobile · Mobile Behavior