The Upside of Twitter in the College Classroom

As college class sizes continue to increase, educators are looking for new ways to engage students and encourage participation. The innovation specialists from What Are We Thinking discuss the use of mobile devices at large universities and how Twitter “has made classroom conversation more productive.”

The Role of Digital Communications and ‘Pharmacovigilance’

In an article in PharmaVoice, pharma specialist Mark Senak discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”

Read: Best Practices in Pharmacovigilance

Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
From News Feed to Lead: Three Facebook Areas Communicators Need to Know

Digital specialist Justin Goldsborough looks at three Facebook principles communicators must have a handle on, including an approach that’s “not sexy” but beats the “flash and sizzle.”

Posted on February 1st, 2012 | More B2C · Digital & Social Media
An Agenda for the 2012 Conventions

While political conventions are “networking on steroids,” they also provide serious business opportunities. The public affairs specialists at VOX Global, a Fleishman-Hillard company, share a strategy for engagement at the 2012 conventions.

Posted on January 31st, 2012 | More CSR · Digital & Social Media · Mobile · Public Affairs · Reputation Management