Alarmed by overwhelming criticism directed at the company over its response to recent recalls, Toyota Motor Corp. has shifted its focus squarely on crisis management. In a Wall Street Journal article, reputation specialist Shin Tanaka
maintains that “this is not just a Toyota issue but a corporate Japan issue.”
Toyota Provides Cautionary Tale for Corporate Japan
Posted on March 4th, 2010 | More Automotive & Transportation · Crisis Communications · Reputation Management
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