Alarmed by overwhelming criticism directed at the company over its response to recent recalls, Toyota Motor Corp. has shifted its focus squarely on crisis management. In a Wall Street Journal article, reputation specialist Shin Tanaka
maintains that “this is not just a Toyota issue but a corporate Japan issue.”
Toyota Provides Cautionary Tale for Corporate Japan
Posted on March 4th, 2010 | More Automotive & Transportation · Crisis Communications · Reputation Management
Related Posts
-
Out of the Mouths of ‘Mad Men’
In the season four premiere, the popular lead character of AMC’s “Mad Men” commits a public relations faux pas that provides real-world lessons. The communications specialists from Beyond the Hype
discuss the strategies to resolve such an issue and why “PR is in a much stronger position” in today’s culture.Posted on July 27th, 2010 | More Branding · Media & Presentation Training · Reputation Management
-
BP Enters Uncharted Waters With New PR Strategy
While crisis management experts say there is no PR precedent for BP to follow regarding the Gulf oil spill, most agree the company fell short at managing what it could control. In an article in The Globe and Mail, crisis communications specialist Bill Walker explains why BP’s response will be “an issues management case study in PR” for years to come.
Read: Junk Shot PR?
Posted on June 7th, 2010 | More Crisis Communications · Digital & Social Media · Reputation Management
-
Will Gulf Oil Spill Prompt Change for Corporate-NGO Partnerships?
Beyond the obvious devastation, the Gulf of Mexico oil spill also has prompted some questions regarding corporate-NGO relationships. The team from Sustainability
says the challenge going forward is to “keep building genuine partnerships” in a way that “commands public trust.”Posted on May 24th, 2010 | More Crisis Communications · NGO · Sustainability · Third Parties