At this year’s Academy Awards, producer Ric O’Barry walked on stage to accept his Oscar for best documentary film carrying a banner that read: “Text DOLPHIN to 44144.” The team from Mobile Behavior
discusses the SMS call to action and cites it as an example of using mobile to engage consumers by capturing “moments of heightened emotion.”
And the Oscar Goes to … SMS?
Posted on March 8th, 2010 | More Mobile · Mobile Behavior
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LBS Companies Hope Consumers Check Out New Check-In Features
As the location-based services market heats up, several companies are looking to new check-in features as a way to stand out. The team from Mobile Behavior
reviews the latest LBS offerings and explains why there’s “a lot more innovation to come.”Posted on July 21st, 2010 | More Innovation · Mobile · Mobile Behavior
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Is New Government App a Smart Idea?
According to the U.S. Department of Agriculture, its new smartphone app — which alerts consumers to the latest recall information — could prevent illness and even save lives. But pharma specialist Mark Senak
says putting a “report incident” feature in the hands of consumers could “create chaos.”Posted on July 14th, 2010 | More Healthcare · Mobile · Public Affairs
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Consumers Say Online Research Key to Purchase Decision-Making Process
The Internet is the most influential medium when it comes to making buying decisions, according to Fleishman-Hillard’s recently released 2010 Digital Influence Index. In a PRWeek article, research specialist Brian McRoberts discusses the study’s results and explains why search optimization, microblogging and mobility present the “biggest opportunities, as well as the pitfalls.”
Read: Internet Holds the Most Influence Over Buying Decisions
Posted on June 25th, 2010 | More Digital & Social Media · Mobile · Research
