At this year’s Academy Awards, producer Ric O’Barry walked on stage to accept his Oscar for best documentary film carrying a banner that read: “Text DOLPHIN to 44144.” The team from Mobile Behavior
discusses the SMS call to action and cites it as an example of using mobile to engage consumers by capturing “moments of heightened emotion.”
And the Oscar Goes to … SMS?
Posted on March 8th, 2010 | More Mobile · Mobile Behavior
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