At this year’s Academy Awards, producer Ric O’Barry walked on stage to accept his Oscar for best documentary film carrying a banner that read: “Text DOLPHIN to 44144.” The team from Mobile Behavior
discusses the SMS call to action and cites it as an example of using mobile to engage consumers by capturing “moments of heightened emotion.”
And the Oscar Goes to … SMS?
Posted on March 8th, 2010 | More Mobile · Mobile Behavior
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Is New Government App a Smart Idea?
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Consumers Say Online Research Key to Purchase Decision-Making Process
The Internet is the most influential medium when it comes to making buying decisions, according to Fleishman-Hillard’s recently released 2010 Digital Influence Index. In a PRWeek article, research specialist Brian McRoberts discusses the study’s results and explains why search optimization, microblogging and mobility present the “biggest opportunities, as well as the pitfalls.”
Read: Internet Holds the Most Influence Over Buying Decisions
Posted on June 25th, 2010 | More Digital & Social Media · Mobile · Research