Gay Marriage Means More Money

Following the recent legalization of gay marriage in Washington, D.C., some LGBT marketers are pointing to the practical outcomes: job creation and increased tourism. The LGBT communications specialists from Out Front agree the argument for same-sex marriage should be centered on civil rights, but suggest “the fiscal implications will resonate with the greater public.”

Posted on March 10th, 2010 | More LGBT · Public Affairs · Travel & Tourism

Big Wheels Keep On Turning: Lessons in PR From the Tour de France

Originally conceived in 1903 to sell copies of the struggling L’Auto newspaper, today’s Tour de France is “a rolling publicity caravan watched by millions.” The communications specialists from Our Perspective discuss some lessons learned from “the longest running PR stunt in history.”

Posted on July 28th, 2010 | More Sports · Travel & Tourism
Leaked Documents Shed Light on More Than War in Afghanistan

Among obvious concerns, WikiLeaks’ release of more than 90,000 secret U.S. military documents relating to the war in Afghanistan will put the Obama administration’s “21st century statecraft” strategy to the test. The digital specialists from Public Affairs 2.0 take a look at what happens “when crisis communications takes on new meaning.”

Posted on July 26th, 2010 | More Digital & Social Media · Public Affairs
Pharma Meet Facebook, Facebook Meet Pharma

Pharma specialist Mark Senak talks about the pharmaceutical industry’s slow adoption of Facebook and explains why medical product manufacturers should take advantage of this “extremely important referral source.”

Posted on July 20th, 2010 | More Digital & Social Media · Healthcare · Public Affairs