Translating Local Market Personality Into Online Success

Despite the growth of social media, many consumers still rely on company websites to help them make purchasing decisions. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, explains why being better than the competition may not matter “if it doesn’t seem that way online.”

Read: Website Must Put Personality in High Gear



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