As public relations continues to gain influence at the marketing table, practitioners are encouraging clients “to show up in a relevant way.” During a candid Q&A in The Globe and Mail, Fleishman-Hillard President and CEO Dave Senay reveals the “two traits of a successful firm” and explains why, when it comes to consumers, the “harpoon-’em-to-death era” is over.
Read: Power to the PR People
Posted on April 2nd, 2010 | More B2C · B2G · Consumer Goods · Digital & Social Media · Public Affairs
Is social media marketing responsible for the “impending demise” of email? The digital specialists from Fleishman DNA
examine the platform’s decline, including how the changes could affect brands.
Posted on February 8th, 2012 | More B2C · Digital & Social Media · Mobile · Small Business Owners
While Facebook prepares to go public, communicators appear to be in for a huge learning experience. In a PRWeek article, International Advisory Board member John Onoda weighs in — and suggests we’ll see “a new chapter of PR unfold.”
Posted on February 8th, 2012 | More Analysts & Investors · Digital & Social Media · Financial Communications
In an article in PharmaVoice, pharma specialist Mark Senak
discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”
Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
