Much of today’s global economy is driven by businesses with highly specialized expertise that means little to those on the outside. As a result, many companies are faced with communicating complex concepts. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, talks about what really resonates with consumers and advises small business owners to “simplify their message.”
Complicated Companies Need Simple Messaging
Posted on April 8th, 2010 | More B2C · Energy Power & Utilities · High Road · Small Business Owners · Web Development
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