When Apple CEO Steve Jobs recently unveiled iAd, a new advertising platform designed specifically for the iPhone, he said it would provide the “elusive emotion plus interactivity” missing from the mobile ad medium. In a Mobile Marketer article, mobile specialist Allison Mooney says that by letting designers “flex their creative muscles,” the iAd platform “could change the game for mobile advertising.”
Can Apple Create a New Breed of Mobile Advertising?
Posted on April 18th, 2010 | More Innovation · Mobile · Mobile Behavior · Research
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