As the use of digital channels continues to flourish, more companies are facing market pressures to adopt social media as part of their communications plans. Digital specialist Mark Blevis
compares social media to the transportation industry and offers five tips to help organizations address the “first mile-last mile challenge of social media adoption.”
How to Go the Distance When It Comes to Social Media Adoption
Posted on April 22nd, 2010 | More Digital & Social Media · Innovation · Technology
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