When it comes to targeting “a young or Web-savvy audience,” online marketers need to go beyond blogs and Facebook pages. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, urges businesses to explore using location-based services to build influencer lists and “further connect with customers.”
Connecting With Young Consumers via Location-Based Services
Posted on April 25th, 2010 | More Digital & Social Media · High Road · Mobile · Youth
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