The success of “Paranormal Activity” has “become a primer” for how word of mouth can help market a movie. The team from Word of Mouth
talks about how studios are learning to “break through the noise” and explains why, “ultimately, consumers are in control.”
Word of Mouth Helps Market Movies Behind the Scenes
Posted on April 28th, 2010 | More Digital & Social Media · Entertainment · Event Production · Word of Mouth
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