Who Gets the Last Laugh in Late Night?

Conan O’Brien recently gave his first TV interview since unceremoniously leaving “The Tonight Show” in January. The communications specialists from Beyond the Hype weigh in on the comedian’s performance and explain why most of his sound-bites “had a bitter sting.”

Can Candidates Avoid Being Sound-Bitten?

Will the 2012 election become a “battle of the bad sound-bites”? Hoping for less rhetoric and clearer communication, the specialists from Beyond the Hype offer advice to help a busy electorate.

Posted on February 6th, 2012 | More Lois Paul · Media & Presentation Training
Checking the Message’s Expiration Date

While the year has changed, many communicators might be “stuck on the treadmill of activities” and announcements. The communications specialists from Beyond the Hype share ways to perform a “gut check on your messaging.”

Posted on January 11th, 2012 | More B2B · B2C · Branding · Lois Paul · Media & Presentation Training · Technology
Worst PR Moves of 2011: A Not So #Winning Year for Some

The communication specialists from Beyond the Hype provide a cringe-worthy review of this year’s worst PR moves. This list includes a “closely fought race” between sitcom star Charlie Sheen and Republican presidential nominee Herman Cain for “Best in Class Individual.”

Posted on December 27th, 2011 | More Digital & Social Media · Lois Paul · Public Affairs · Sports