Will Gulf Oil Spill Prompt Change for Corporate-NGO Partnerships?

Beyond the obvious devastation, the Gulf of Mexico oil spill also has prompted some questions regarding corporate-NGO relationships. The team from Sustainability says the challenge going forward is to “keep building genuine partnerships” in a way that “commands public trust.”

China Hopes Giant Bus Will Drive Better Air Quality

The rising number of new cars and industries is placing China’s role as a front-runner in the global race for green superiority in jeopardy. The innovation team from What Are We Thinking takes a look at the 3D Express Coach, a uniquely designed 1,200-passenger vehicle and the country’s latest effort to help offset deteriorating air quality.

Posted on August 20th, 2010 | More Automotive & Transportation · Innovation · Sustainability
BP Enters Uncharted Waters With New PR Strategy

While crisis management experts say there is no PR precedent for BP to follow regarding the Gulf oil spill, most agree the company fell short at managing what it could control. In an article in The Globe and Mail, crisis communications specialist Bill Walker explains why BP’s response will be “an issues management case study in PR” for years to come.

Read: Junk Shot PR?

Posted on June 7th, 2010 | More Crisis Communications · Digital & Social Media · Reputation Management
A Stewart Brand New World

At this year’s Fortune Brainstorm Green, iconic environmentalist Stewart Brand stole the show by claiming he is “now for nuclear energy.” The team from Sustainability talks about Brand’s surprising “about-face” and his latest position on geoengineering.

Posted on April 15th, 2010 | More Energy Power & Utilities · Sustainability