While crisis management experts say there is no PR precedent for BP to follow regarding the Gulf oil spill, most agree the company fell short at managing what it could control. In an article in The Globe and Mail, crisis communications specialist Bill Walker explains why BP’s response will be “an issues management case study in PR” for years to come.
Read: Junk Shot PR?
Posted on June 7th, 2010 | More Crisis Communications · Digital & Social Media · Reputation Management
Is social media marketing responsible for the “impending demise” of email? The digital specialists from Fleishman DNA
examine the platform’s decline, including how the changes could affect brands.
Posted on February 8th, 2012 | More B2C · Digital & Social Media · Mobile · Small Business Owners
While Facebook prepares to go public, communicators appear to be in for a huge learning experience. In a PRWeek article, International Advisory Board member John Onoda weighs in — and suggests we’ll see “a new chapter of PR unfold.”
Posted on February 8th, 2012 | More Analysts & Investors · Digital & Social Media · Financial Communications
The communications specialists from Beyond the Hype
applaud Gisele Bundchen for defending New England quarterback — and husband — Tom Brady, but also suggest it’s time for some “PR 101 training.”
Posted on February 7th, 2012 | More Reputation Management · Sports
