Leveraging Social Media to Reach the LGBT Consumer: An Interview With Nick Vivion

Nick Vivion, co-founder of Unicorn Booty, a social media marketing platform that connects consumers with gay-friendly businesses, sits down with the LGBT communications specialists from Out Front. Topics include the importance of “aggregating” the gay community’s buying power and why “there is no longer one LGBT marketplace.”

The Role of Digital Communications and ‘Pharmacovigilance’

In an article in PharmaVoice, pharma specialist Mark Senak discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”

Read: Best Practices in Pharmacovigilance

Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
From News Feed to Lead: Three Facebook Areas Communicators Need to Know

Digital specialist Justin Goldsborough looks at three Facebook principles communicators must have a handle on, including an approach that’s “not sexy” but beats the “flash and sizzle.”

Posted on February 1st, 2012 | More B2C · Digital & Social Media
An Agenda for the 2012 Conventions

While political conventions are “networking on steroids,” they also provide serious business opportunities. The public affairs specialists at VOX Global, a Fleishman-Hillard company, share a strategy for engagement at the 2012 conventions.

Posted on January 31st, 2012 | More CSR · Digital & Social Media · Mobile · Public Affairs · Reputation Management