Leveraging Social Media to Reach the LGBT Consumer: An Interview With Nick Vivion

Nick Vivion, co-founder of Unicorn Booty, a social media marketing platform that connects consumers with gay-friendly businesses, sits down with the LGBT communications specialists from Out Front. Topics include the importance of “aggregating” the gay community’s buying power and why “there is no longer one LGBT marketplace.”

Does Professional Blog Content Stand a Ghost of a Chance?

The ethical debate over ghost blogging continues to be a hot topic within social media communities. The communications team from Beyond the Hype weighs in on the controversial issue and offers advice to those writing blogs on behalf of companies.

Posted on September 9th, 2010 | More Digital & Social Media · Lois Paul
When It Comes to Networking, Take Time to Go Offline

Online communication may be easy, but is it the best way to network professionally? Social media specialist Justin Goldsborough talks about three key benefits of face-to-face networking and the importance of finding “pockets of time offline.”

Posted on September 8th, 2010 | More Boomers · Digital & Social Media
Strengthening Relationships by Sharing Your Brand

Despite the proven success of tools such as Facebook and Twitter, many businesses are still reluctant to integrate social networking into their public relations strategies. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, says with “a bit of investment and a solid strategy” social media can take customer engagement “to the next level.

Read: Cargo Cosmetics Finds Beauty in Social Networking

Posted on September 7th, 2010 | More Branding · Digital & Social Media · High Road · Small Business Owners