How do you turn a small business with a “loyal but niche audience” into something bigger? In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, explains how one entrepreneur turned a “small marketing twist” into an emotional connection that ultimately led to huge success.
Turning a ‘Niche Audience’ Into Something Bigger
Posted on June 10th, 2010 | More Branding · Digital & Social Media · High Road · Small Business Owners
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