Today’s growing and increasingly complex Hispanic population in the U.S. can no longer be treated as a homogenous group. In a recent webinar, members of Fleishman-Hillard’s Hispanic marketing team offer new insights into this evolving demographic and discuss using social media to create an authentic connection with the Hispanic consumer.
Person to Persona: Using Social Media to Connect With Hispanic Consumers
Posted on June 16th, 2010 | More Digital & Social Media · Hispanics · Multicultural · Research
Related Posts
-
Will Social Media Stamp Out Email?
Is social media marketing responsible for the “impending demise” of email? The digital specialists from Fleishman DNA
examine the platform’s decline, including how the changes could affect brands. Posted on February 8th, 2012 | More B2C · Digital & Social Media · Mobile · Small Business Owners
-
Facebook 2.IPO: Why Communicators Should Watch
While Facebook prepares to go public, communicators appear to be in for a huge learning experience. In a PRWeek article, International Advisory Board member John Onoda weighs in — and suggests we’ll see “a new chapter of PR unfold.”
Posted on February 8th, 2012 | More Analysts & Investors · Digital & Social Media · Financial Communications
-
The Role of Digital Communications and ‘Pharmacovigilance’
In an article in PharmaVoice, pharma specialist Mark Senak
discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare