In today’s marketplace, charitable giving has become an expected function of businesses. But Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, explains in The Globe and Mail that if done right, promoting civic values can give small businesses a “brand boost.”
Promoting Civic Values Can Give Small Businesses a ‘Brand Boost’
Posted on June 17th, 2010 | More Branding · CSR · High Road · Small Business Owners
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