ST. LOUIS, June 21, 2010 — Fleishman-Hillard brought home three awards and partnered on a fourth from this year’s Cannes International Advertising Festival, a weeklong event held in Cannes, France. The agency’s “Riding Shotgun With Papa John” campaign won a Gold Lion in the Best Integrated Campaign Led by PR category, as well as a Silver Lion in the Retail and E-Commerce category. Work for the World Hepatitis Alliance — “Am I No. 12?” — brought home a Silver Lion in the Best International PR Campaign category. In addition, the agency took home the Grand Prix award for its part in the Gatorade “Replay” campaign. The annual festival, which last year established the PR Lions to recognize elite public relations work from around the globe, is inspired by the world-renowned film festival and honors creativity in communications.
Agency News: Fleishman-Hillard Celebrates Four Wins at International Cannes PR Lions, Including Grand Prix
Posted on June 21st, 2010
