The Internet is the most influential medium when it comes to making buying decisions, according to Fleishman-Hillard’s recently released 2010 Digital Influence Index. In a PRWeek article, research specialist Brian McRoberts discusses the study’s results and explains why search optimization, microblogging and mobility present the “biggest opportunities, as well as the pitfalls.”
Read: Internet Holds the Most Influence Over Buying Decisions
Posted on June 25th, 2010 | More Digital & Social Media · Mobile · Research
Is social media marketing responsible for the “impending demise” of email? The digital specialists from Fleishman DNA
examine the platform’s decline, including how the changes could affect brands.
Posted on February 8th, 2012 | More B2C · Digital & Social Media · Mobile · Small Business Owners
While Facebook prepares to go public, communicators appear to be in for a huge learning experience. In a PRWeek article, International Advisory Board member John Onoda weighs in — and suggests we’ll see “a new chapter of PR unfold.”
Posted on February 8th, 2012 | More Analysts & Investors · Digital & Social Media · Financial Communications
In an article in PharmaVoice, pharma specialist Mark Senak
discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”
Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
